US Ambassador to Bulgaria Opens 'Piccadilly BBQ Month'

US Ambassador to Sofia, James Warlick (l), and star TV Chef, Uti Bachvarov reveal BBQ secrets through culinary demonstrations for a crowd of spectators in front of the “Piccadilly” supermarket in Sofia. Photo by Viveka Positive Communication

The US Ambassador to Sofia, James Warlick, launched Monday the Barbecue Month at the supermarket “Piccadilly.”

Warlick cooked a beef steak from a traditional American recipe and was assisted by star TV Chef, Uti Bachvarov. The two revealed BBQ secrets through culinary demonstrations for a crowd of spectators, gathered around the special stage in front of the supermarket. Warlick and Bachvarov presented recipes for marinated pork chops, a giant burger, caramelized pork ribs, chilly, salmon with salsa and baked-potato mix.

The CEO of the retail chain Piccadilly, Alexander Camparevic, said the store has dedicated the month of May to the BBQ with the goal to present a fun and healthy way to start the summer season, because BBQ is a wonderful way to prepare healthy food and get together with friends and relatives. Camparevic pointed out the attendance of the US Ambassador is a great honor for the company.

In May “Piccadilly” will offer a variety of fresh meat and produce at promotional prices.

The Serbian firm Delta Holding, the majority owners of the Bulgarian retail chain Piccadilly, recently announced they will invest EUR 80 M in Bulgaria this year.

Serbia's largest privately-held company bought a majority stake in Bulgarian retail chain Piccadilly in September 2007 and has so far invested a total of EUR 140 M in Bulgaria, including taking over the remaining 15% percent of shares in 2009.

The chain now has 26 stores in 10 Bulgarian cities and towns – 20 supermarkets and 6 corner-shop stores known as “Piccadilly Express.”

The company plans to expand and introduce all its formats in Bulgaria such as Piccadilly Express, the Tempo hypermarkets – a combination cash and carry and soft discounter, and franchises.

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