German Military Ventures into TikTok for New Recruits

EU | May 25, 2024, Saturday // 12:11|  views

The German military intends to utilize the popular short video platform TikTok as part of its recruitment strategy, as reported by DPA based on a statement from the country's defense ministry. A spokesperson for the military emphasized the necessity of leveraging TikTok to attract top talent, stating that the initiative will commence with the implementation of a new application-based approach by recruitment boards across Germany at the end of the month. The program has been specifically developed for this purpose.

The spokesperson, whose name was not disclosed by DPA, underscored the importance of the Bundeswehr engaging with young people on digital platforms where they seek information and engage in discussions. Additionally, she clarified that military personnel will be permitted to access social media platforms freely during their leave, using personal devices, as long as they refrain from disclosing classified information.

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Tags: TikTok, army, German


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