EC Proposes Measures to Improve E-Commerce, Increase Customer Trust

EU Commissioner for the Digital Economy and Society Guenther Oettinger during a press conference after a College meeting in Brussels, Belgium, 25 May 2016. EPA/BGNES

The European Commission on Wednesday proposed measures to allow consumers and companies to buy and sell products and services online more easily and confidently across the EU.

The measures are part of the EU executive’s strategic plan to create a Digital Single Market.

The package comprises three legislative proposals that aim to improve the environment for e-commerce across Europe by tackling geoblocking, making cross-border parcel delivery more affordable and efficient and increasing customer trust through better protection and enforcement, according to a statement from the Commission.

One of the proposals addresses unjustified geoblocking and other forms of discrimination on the grounds of nationality, residence or establishment.

The second proposal aims to increase the transparency of prices and improve regulatory oversight in order to improve cross-border parcel delivery services.

The third proposal aims to strengthen enforcement of consumers' rights and guidance to clarify what qualifies as an unfair commercial practice in the digital world.

G?nther Oettinger, Commissioner for the Digital Economy and Society commented in the statement : "The geoblocking initiative strikes the right balance between consumers' interest to be able to shop online without borders and providing businesses with sufficient legal certainty. I am confident that our approach, taking due account of specificities of certain sectors, will give the right boost to cross-border e-commerce in the EU."

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