IKEA To Open Order and Pick Up Centres Outside SofiaBusiness | August 28, 2014, Thursday // 17:25| views
Swedish furniture company IKEA is planning to open order and pick up centres outside of Sofia, reports Capital Daily.
The company is also planning to offer online shopping through its website.
Currently IKEA, through its franchisee Fourlis, has one full size store in Sofia, which opened in 2012.
At a news conference the manager of the Sofia IKEA store Theo Muratidis said that between in the period August 2013 – 2014, the store was visited by more than 1.7 people. Shoppers were more than 655 000.
Sales amounted to BGN 71.8 M and the company has a 11% market share.
According to Murtadis, by August 2015, IKEA will open an online store and between one and three smaller stores across Bulgaria, where customers could pick up their online orders or place orders. The seaside city of Varna is on the priority list and will most certainly have such a store.
A second full size IKEA store is also planned for Varna, but currently the project is frozen, “because the market is not yet ready for this”, in Muratidis' words.
According to him, the furniture market in Bulgaria is for around EUR 300 M and does not grow as fast as expected.
The Bulgarian suppliers of IKEA are currently around 20, but the company is looking into the possibility for increasing their number.
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