Bulgarians Not Keen on Online Shopping – Eurostat

Bulgaria in EU | October 15, 2013, Tuesday // 16:25|  views

A mere 17% of Bulgarian Internet users are online shoppers – the second lowest share in the EU after Romania, according to Eurostat.

In the EU28 in 2012, 75% of individuals aged 16 to 74 had used the Internet in the previous 12 months , and nearly 60% of these Internet users reported that they had shopped online, Eurostat says.

Among the Member States, the highest shares of online shoppers were registered in the United Kingdom (82% of Internet users), Denmark and Sweden (both 79%), Germany (77%), Luxembourg (73%) and Finland (72%), and the lowest in Romania (11%), Bulgaria (17%), Estonia and Italy  (both 29%).

In the EU28, ordering clothes & sports goods and booking travel & holiday accommodation are the most common online purchases amongst Internet users.

Among Member States in 2012, the United Kingdom (51%) and Germany (49%) had the highest shares of Internet users having purchased clothes & sports goods online in the previous 12 months. Sweden (60%) had the highest proportion reporting that they booked travel & holiday accommodation online, followed by Denmark (56%). Buying books, magazines or e-learning material online was most common in Luxembourg (47%) and Germany (41%). The United Kingdom (21%) was the leading Member State for online food & grocery shopping.

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Tags: Bulgarians, online, shopping, Internet


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