Billa Supermarket Launches 25th Store in Sofia

Nikolay Petrov (L), Billa Bulgaria Executive Director, and Doncho Barbalov (R), Sofia deputy mayor, at the opening ceremony. Photo by M3 Communications Group, Inc.

The supermarket chain Billa opened on Thursday its 25th store in Bulgaria's capital Sofia, the company announced.

Billa, which is owned by German concern REWE Group, currently operates 84 outlets in Bulgaria.

The new store is located in the very heart of the capital's downtown, on 9 "Pirotska" street.

Despite being smaller than the Billa supermarkets in the suburbs, of the so-called compact type, the store will offer a variety of merchandise, including produce, meat, and freshly baked bread and pastries, as well as grilled meat and salads prepared on the spot.

Billa is considered one of the most successful foreign investors in Bulgaria, and a large-scale employer, providing work for over 3 300 Bulgarians.

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