Bulgarian Protests Inspired by Social Media, 'Generation F' Author Tells FT

Leading Bulgarian PR expert Maxim Behar has told Financial Times that the ongoing mass anti-government rallies in Bulgaria differ from any the country has experienced before – party because they are now driven by social media.

Behar has noted that Bulgaria has become one of Europe’s most “online” countries thanks to huge investment in high-speed broadband. That gave rise to a young, creative and connected generation that the PR expert called “Generation F”in his recent book.

“It is now on the Sofia streets, it is online almost 24 hours a day and for sure it is the driving force of the protests in Bulgaria,” Behar said.

The Sofia protests, he noted, were identified by the hashtag #DANSwithme (DANS is the acronym for Bulgaria’s security services). They arose initially in the Twitter community then moved to Facebook, where 2.5m active Bulgarians spend some time daily.

The series of anti-government protests in Bulgaria was triggered by the scandalous appointment of controversial media mogul Delyan Peevski as Chair of the State Agency for National Security (DANS) on June 14.

Although the appointment was revoked, Bulgarians went on to demand that the cabinet of PM Plamen Oresharski resign collectively.

On June 10, Maxim Behar presented his latest book, "Generation F - They Rule the World Today," dedicated to the Facebook, Twitter, and social networks generation.

The author writes in his book that in today's world traditional values, such as morals, integrity, and respect, will be swept by the need to make instantaneous decisions, be uncompromisingly fast, and make no mistakes.

The book is available on Amazon.

An interview with the author can be read HERE.

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