'Danone Bulgaria' Surprises Market with 'Male' Brand

The Ambassador of France in Bulgaria Hon. Philippe Autier (r) was a special guest of the launch of Danone for MEN, photo by M3 Communication Group

"Danone Bulgaria" presented a unique series of dairy products, created for the taste preferences of men - Danone for MEN.

The natural yogurt with 5% fat, ayryan, milk with juicy peach slices and milk with real nuts will be commercially available by the end of June 2013.

"We created yogurt for the Bulgarian men according to their tastes and daily eating habits. This is the latest and the most innovative range of products, available only in Bulgaria," the Executive Director of "Danone Bulgaria," Renault Chamonal, said at the official launch of the brand.

Danone for MEN is a brand like no other on the Bulgarian market. It was created as a result of a number of studies conducted by the company. According to them, men prefer to consume dairy products with high fat, thick, with natural ingredients and with distinctive taste. To meet these expectations, the company created a thick yogurt with 5% fat that can even be consumed with a fork.

Danone for MEN also features innovative packaging - square, black, stylish and simple design, easy and convenient for consumption.

Danone products for MEN were presented to the media, customers and partners of "Danone Bulgaria." The Ambassador of France in Bulgaria Hon. Philippe Autier was a special guest of the event.

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