French Sportswear Giant Decathlon to Enter Bulgaria 2013

Decathlon, which is part of the international group Oxylane, has more than 600 stores around the world. File photo

French sportswear company Decathlon is about to step on the Bulgarian market next year by opening its first outlet in the capital Sofia in September.

Construction works of the store - located near Business Park Sofia and covering more than 7, 800 square meters of build-up area and parking lot of 9, 000 square meters – are already underway.

Decathlon, which is part of the international group Oxylane, has more than 600 stores around the world.

Decathlon stores generally cover large areas of around 4,000 square meters. They have shop-front basketball courts, for instance, and other "experiences" include similar areas for badminton, soccer and ping-pong, where customers can play in-store for free.

Last year the group's annual sales totaled EUR 6.5 B.

The retailer's long-term plans for the Bulgarian market call for opening up to 20 outlets.

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