Britain's Debenhams to Step on Bulgarian MarketBusiness | October 23, 2012, Tuesday // 09:32| views
Debenhams, Britain's No. 2 department store group by sales behind John Lewis, has about 170 domestic stores and franchises in 27 countries including India and China. File photo
The potential of malls in Bulgaria's capital Sofia has drawn in British department store group Debenhams.
Debenhams, which has been increasing sales at home despite a recession there, will enter Bulgaria's market with the opening of Bulgaria Mall, scheduled for December 1.
Debenhams, Britain's No. 2 department store group by sales behind John Lewis, has about 170 domestic stores and franchises in 27 countries including India and China.
The entrance to the Sofia mall, which will house Debenhams, is located at the exit of the underpass at the intersection of boulevard "Bulgaria" and "Todor Kableshkov".
The mall's investors say they want to give the appearance of this building as a center for medium to high end fashion, distinguishing it from the "everything for everyone" offer that prevails in larger projects.
Instead of turning in a circle on passages from the main entrance, the visitors will find themselves in a central square with a direct look at all the stores in the four floors plus illuminated signs Carrefour on the underground level to which you go down the escalators.
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