Bulgarian Leads JTI Country Operations for 1st Time

Vladislav Mihov is the first Bulgarian to lead the company's business in the country. Photo by JTC

JTI (Japan Tobacco International) announced Tuesday that Vladislav Mihov has been appointed Country Manager to lead the company's business in Bulgaria.

In a company press release, JTI informs Mihov's predecessor, Charles Cunningham-Reid, has moved to head the Consumer & Trade Marketing function for Bulgaria, Romania and Moldova.

Vladislav Mihov is the first Bulgarian to lead the company's business in the country. He has over 20 years of experience in local and international tobacco industry. His tobacco career started in 1992 as National Sales Supervisor at RJ Reynolds. He was appointed Country Manager in 1996. In 2000-2008 he was managing JTI business on Bulgarian duty-free market and participated in various business development projects in other markets. In 2008, he was appointed Consumer and Trade Marketing Operations Director at JTI Bulgaria.

JTI is a leading international tobacco company that markets its brands in over 120 countries globally. Over the last months, the company made a price repositioning of two of its global flagship brands – Camel and Winston. JTI also markets Sobranie, LD, More, Benson&Hedges and Old Holborn in Bulgaria.

"Our main priority will be to continue investing into company's brands and further development of our employees. Bulgaria ranks last in the EU in terms of affordability ratio or a percentage of consumer's disposable income, spent to buy cigarettes at average selling price. This makes work in the sector very challenging and interesting," Mihov is quoted saying.

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