Bulgarian King's Tobacco Makes High Quality Brands Cut

The stand of Bulgarian cigarette maker King's Tobacco at the TFWA expo in Singapore presents its products through 3-D hologram images and interactive screens. Photo by DarikNews

A Bulgarian manufacturer, King's Tobacco, is participating for the very first time in the duty free and travel retail expo of high quality brands and goods, TFWA, in Singapore.

The Bulgarian cigarette maker has received a rare for a local company high recognition since inclusion in the prestigious forum comes only on invitation from organizers.

Other brands, represented in Singapore, traditionally include Christian Dior, Versace, Swarovski, Furla and LaCoste.

The King's Tobacco stand is top-of-the-line and presents its products through 3-D hologram images and interactive screens, Darik radio reports.

In the 2012 edition, the most modern technologies are integrated in the expo space of the forum. 236 companies are taking part with 6% of them being cigarette and tobacco product makers. Perfumery and cosmetics have the largest representation. There are also a number of jewelry and fashion accessories prestigious global labels displays and shows.

The TFWA expo hall features a large number of interactive touch screens helping visitors to find different stands and displays by brand, type, maker or location.

TFWA have also created a special application for IPhone and Blackberry where visitors can follow on their cell phones details about the events from the expo, the daily agenda and can look at maps of the displays.

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