Bulgartabac Reaches 2% Market Share in Taiwan, Set to Double ExportsIndustry | March 23, 2012, Friday // 15:36| views
Bulgaria's largest cigarette maker Bulgartabac is to double its exports to Taiwan in 2012 year-on-year, the company announced Friday.
In 2011, Bulgartabac, which in 2011 was bought from the Bulgarian state by the Russian bank VTB for EUR 100.1 M, exported a total of 500 million cigarettes to Taiwan.
It plans to boost its exports to the East Asian country to 750 million in 2012, and 1 billion in 2013.
Bulgartabac also said it was in the process of creating new products for the Taiwanese market, with new branding, in order to meet "the tastes and requirements of the consumers from the region."
"The demand for the new products is extremely high," the company declared on Friday, adding that it has reached a market share of a little under 2% in Taiwan, with the Bulgarian-made cigarette products being distributed all over the island country.
"Bulgartabac is a company with serious and long-term experience as a cigarette exporter to the Far East. In addition to Taiwan, it exports products to Japan and Hong Kong. The Bulgartabac brands known on those markets are EVA Slims, MM, and Tresor. The specific mixes in the produce for these markets are evaluated positively by the consumers and help expand our market presence in this region," the Bulgarian cigarette-maker explained.
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