Eurosport to Showcase Bulgaria's Tourism Potential

A fair staff member lifts flags of the exhibiting countries in front of the main entrance to the fair grounds in Berlin, Germany. Some 12,000 exhibitors from 187 countries present their travel offers at the travel trade fair ITB Berlin from 07 to 11 March

Eurosport will air a special report on Bulgaria's participation in ITB Berlin, the world's largest tourism fair, the Bulgarian Ministry of Economy, Energy and Tourism has informed.

On Thursday, Bulgaria's Deputy Economy Minister Ivo Marinov met with representatives of FTI Group, REWE Group and Bravo Tours-Denmark. The business representatives offered joint advertisement campaigns that could promote Bulgaria's tourism.

The campaigns include airing of Bulgarian tourism ads during charter flights, organized tourist visits, radio, TV and online commercials.

"Besides our strategic aim to turn Bulgaria into an year-round tourism destination, we will continue to actively promote our sea tourism on our traditional markets like Germany," Marinov told the business representatives.

Pre-bookings for Bulgaria from the German market mark a 14% increase under the program of one of the four major tour operators - TUI, representatives of the company said on Wednesday.

Data shows that Germans, primarily students, who have come to Bulgaria for their proms, account for 70-80% of the tourists in resorts such as Sunny Beach.

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