Romania's Dacia Not Bothered by Bulgarian Car Industry Revival

A Steed model pick-up, which is part of the test produce of the Litex and Great Wall Co plant in Bulgaria's Lovech displayed before journalists inside the factory. Photo by Litex Motors

Romanian car producer Dacia is not concerned with its new potential competitor, the Bulgarian Litex Motors factory that is to be inaugurated in Lovech on February 21.

The car produced in Lovech will not be a dangerously strong competitor to Dacia's vehicles. Dacia producers have told the Romanian Ziare, as cited by dnevnik.bg.

The price range between EUR 8200 and EUR 14 700 predicted for the cars made by Litex Motors and Great Wall Motors does not compete with the prices of the vehicles produced near Pitesti, the Romanians believe.

According to the Romanian producers, the potential Bulgarian competitors have implemented no other quality requirements in their production than the ones obligatory for EU, which Dacia has also complied with.

On November 14 2011, Litex Motors and the Chinese Great Wall Motors unveiled their first vehicle assembled in the plant near the northern Bulgarian city of Lovech, 16 years after Bulgaria's last failed attempt at car manufacturing.

Litex and Great Wall plant to expand their annual output to 50 000 cars, with the total employment figure at the Lovech plant planned to reach 2 000 people.

After the formal opening of the factory, Litex and Great Wall are to start their production for export markets.

Great Wall Motor has already launched its official advertising campaign in Bulgaria for the three models to be built in the EU-member country: the Hover H5 SUV, the Steed 5 pick-up and the Voleex C10 city car.

We need your support so Novinite.com can keep delivering news and information about Bulgaria! Thank you!