Bulgaria to Promote Its Dairy Industry in Spain, Russia, Brazil

Business | December 19, 2011, Monday // 12:01|  views

File photo of Bulgarian white cheese

Bulgaria is set to launch advertising campaigns aiming to promote its dairy products in Spain, Russia and Brazil, chairman of Bulgaria's Association of Dairy Processors Dilyana Slavova has announced.

The association has already secured the financing of the projects with EU funds money, Slavova has told the Trud daily.

Spain is chosen as a new market for Bulgaria's dairy products and the fact that the country is populated by a vast number of Bulgarian and Balkan immigrants has been taken into consideration ahead of the advertising campaign.

Russia used to be an important market for Bulgaria's dairy industry and Bulgaria is seeking to regain its positions on it, while Brazil is a new market for the Bulgarian dairy producers.

The Latin American country's economy has been on the rise over the recent years and its demand for dairy products has been constantly increasing, Slavova has pointed out.

Various types of traditional Bulgarian cheese (including white and yellow cheese), as well as yoghurt, will be advertised during the campaign.

Bulgaria exports dairy products mainly to the Middle East, the US and Australia.

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Tags: dairy industry, dairy products, Spain, Brazil, Russia, cheese, advertising campaign


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