Bulgaria's IKEA Store Gets Almost 100 000 Shoppers in 1st Weekend

Almost 100 000 shoppers came to IKEA Sofia during its first weekend. Photo by IKEA Bulgaria

Close to 100 000 shoppers visited the first ever Bulgarian IKEA store during its first weekend, IKEA Bulgaria announced Monday.

The store, which got about 17 000 clients on its opening day, was formally launched on September 20, 2011. It is located on the Sofia beltway.

IKEA Bulgaria said that over the first weekend the store's furniture and accessories enjoyed massive interest, with coaches being an unexpected hit. The IKEA sector for kids also enjoyed much popularity.

The company also said there have been no issues with parking, which was earlier suspected to become a potential issue as the ring road in Sofia is still to be expanded.

IKEA Bulgaria reminds that it expects 1.5 million shoppers in its Sofia store during its first year. IKEA Sofia employs 330 people, and the company says the number of its employees is to grow as it is to expand in Bulgaria.

IKEA Bulgaria is a franchise of the Greek Fourlis company, which also has the IKEA rights for Greece and Cyprus.

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