ICCO Board, PM Borisov Both Impressed with Bulgarian PR Market

(L-R) Lou Capozzi, Council of PR Firms, USA; Maxim Behar, BAPRA Chair; Richar Houghton, President of ICCO; Jean-Leopold Schuybroek, Belgian PR Consultants Association, at the ICCO Board news conference in Sofia. Photo by M3 Communications

The members of the Board of the International Communications Consultancy Organization (ICCO) have been impressed with the competitiveness and quality of the market of public relations services in Bulgaria, its president Richard Houghton told Novinite.com (Sofia News Agency).

For the first time the Board of the ICCO, the largest world PR organization uniting the PR industry associations of 28 countries, held its meeting in Bulgaria's Sofia on November 4-5.

"The PR market in Bulgaria impressed us with its amazing professionalism and high competitiveness," Houghton said.

"I evaluate the Sofia meeting of the Board as extremely well organized and very successful. We made important decisions and started the preparation of the ICCO  Summit in the fall of 2011 in Portugal," he added.

The ICCO Board held its meeting in Sofia at the invitation of the Bulgarian Association of PR Agencies (BAPRA).

BAPRA Chairman, Maxim Behar, who is also the CEO of the largest Bulgarian PR agency M3 Communications Group, Inc., was elected Treasurer of ICCO at the Sofia's meeting, Houghton announce at a press conference after the meeting.

Bulgarian Prime Minister Boyko Borisov recognized the significance of the ICCO forum in Sofia with a special letter in which he congratulated BAPRA and said that the "fact that the Bulgarian Association of PR Agencies is the host of such a meeting is a recognition for the PR professionals in Bulgaria."

The program of the ICCO Board members in Sofia included a breakfast with former Bulgarian Foreign Minister Solomon Passy, who revealed for them unknown details from the visits to Bulgaria of Pope John Paul II and Dalai Lama, among others.

ICCO is the largest international consultancy uniting 1400 PR agencies from 28 countries around the world focusing on uniform professional, ethics and quality standards for the PR industry.

The members of the ICCO Board meet twice a year, and every 5 years they hold the ICCO Summit.

An interview of Novinite.com (Sofia News Agency) with senior members of the ICCO Board about their meeting in Sofia READ HERE

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