Sofia Set to Become World PR Capital in November

At the end of April, Maxim Behar, Chair of the Bulgarian Association of PR Agencies, presented Bulgaria's first ever PR Bright Awards. Photo by M3 Communications Group, Inc

Representatives of the most prominent PR Associations on international level are scheduled to meet on November 4 and 5, 2010 in Bulgaria's capital Sofia.

They will arrive for the annual meeting of the ICCO (International Communications Consultancy Organisation) Board. The meeting will be held in Bulgaria for the first time on the invitation of the Bulgarian Association of PR Agencies (BAPRA).

The forum will be attended by renown PR experts from Europe, Africa, Asia, the Americas and Australia.

Bulgarian businessmen Maxim Behar, President of BAPRA and CEO of M3 Communications Group, Inc, the largest Bulgarian PR company, stated that hosting the annual ICCO meeting is an honor and an acknowledgement. Attracting PR specialists from around the globe is an opportunity to both get in line with the current PR trends and to expand the local PR market, according to Behar, who is the only Bulgarian representative on the ICCO Board.

In May, 2010, in Barcelona, the Bulgarian PR expert was able to secure Sofia's spot as host of the ICCO meeting in a heated competition with several other European nominations such as Istanbul, Lisbon and Copenhagen.

ICCO is the largest international consulting organization, comprising 1 400 PR agencies from 28 countries around the globe, working with unified standards for quality and ethics in the PR business. ICCO offers opportunities for its members to update those standards, solve ethical issues, and share knowledge and experience. The ICCO members meet in person twice per year during the ICCO Council meetings, while ICCO Global or the Board meeting takes place every other year.

The Bulgarian Association of PR Agencies was founded in 2001. Its members subscribe to an Ethics Code focused on guaranteeing transparency, honesty, professionalism, and loyalty to clients and colleagues. BAPRA is a member of ICCO since 2005.

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