Bulgarian Economy Minister Launches Tourism TV Ad Campaign

Bulgaria’s Minister of Economy, Energy and Tourism, Traicho Traikov, presents the international TV ad campaign aimed at advertising Bulgaria as a year-round tourist destination. Photo by BGNES

Bulgaria’s Minister of Economy, Energy and Tourism, Traicho Traikov, and his Deputy for Tourism, Ivo Marinov, are launching officially the national tourism advertising campaign.

The presentation is held Thursday at the Hotel City in Sofia.

Bulgaria will be advertised as a year-round tourist destination on Euronews, Eurosport, National Geographic Channel and Discovery Channel, officials announced.

The funding for the advertising amounts to BGN 7,5 M and will be provided through a project under the EU operational program “Regional Development”.