World Largest iStyle Mall Store Opens in Sofia

The newly opened “Serdika Center” mall in Sofia now features the largest iStyle mall store in the world. Photo by Sofia Photo Agency

The store chain iStyle, a premium reseller of Apple in Bulgaria, opens its largest mall store in the country and the world Saturday, pari.bg reports, citing the company’s manager, Yordan Kisimov.

The store will be the second one in Bulgaria after the one of “Rakovski” street in downtown Sofia. The company also has a kiosk in the “City Center” shopping mall.

The new Apple store is located in the “Serdika Center” mall on an area of 110 square meters, making it the largest Apple mall store in Southeastern Europe and the largest iStyle store globally, according to Kisimov, who further points out the kiosk inside the “City Center” will be open until the end of June and will be later transferred to a partner of the company.

In 2009, the sales of the Apple distributor for Bulgaria, have shrunk by 15% to about EUR 2.7 M, but the outcome is more optimistic for 2010 with April being the best month so far, the management informs.

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