MTG Launches New Sports TV Channel in Bulgaria

MTG’s Bulgarian free-TV offering consists of four free-TV channels – Nova TV, Diema, Diema 2 and Diema Family. File photo

Modern Times Group MTG announced that it will launch a new localised premium sports pay-TV channel in Bulgaria on 30 April.

Known as Nova Sport, it will feature premium sports content including English Barclays Premier League and UEFA Champions League football, IAAF Diamond League athletics, and 2010 IIHF World Championship ice-hockey.

“The further enhancement of our pay-TV channel offering in Bulgaria with the launch of Nova Sport reflects our commitment to provide the very best in premium content to subscribers,“ Hans-Holger Albrecht, President and CEO of MTG, commented.

Nova Sport is the fourteenth localised sports channel to be launched by MTG and will replace current free-TV channel MM in third party satellite, cable and IPTV networks.

As a result, it will be available to more than 60% of Bulgarian TV households from launch. MTG’s offer in Bulgaria will also be enhanced from May 5 with the launch of the pay-TV channel Viasat Nature.

MTG’s pay-TV channel offering in Bulgaria already comprises the TV1000 Balkan, Viasat History and Viasat Explorer channels.

MTG’s Bulgarian free-TV offering consists of four free-TV channels – Nova TV, Diema, Diema 2 and Diema Family, which had a combined commercial share of viewing of 29.3% in the 18 to 49 year old target group in the first quarter of 2010.

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