Billa Bulgaria to Roll Out 20 Supermarkets in 2010

Billa, which is owned by German concern REWE Group, currently operates 65 outlets in Bulgaria, of which 12 in Sofia. File photo

Billa Bulgaria plans to open 20 new supermarkets in the country this year, the company announced.

The thirteenth outlet of the company in the capital Sofia, which will be located at Vladimir Vazov boulevard, will be inaugurated at the end of March and will spread over 800 square meters.

Billa, which is owned by German concern REWE Group, currently operates 65 outlets in Bulgaria, of which 12 in Sofia, five in Rousse, four in Burgas.

Capitalising on the rising demand for discounted products, Rewe recently launched it's first Penny Markt discount store in Bulgaria.

Total investment into the country over the 2010-2014 period is reported to be as much as EUR 250 M.

Bulgaria, Russia and Ukraine drove overseas sales growth at German retail giant Rewe in 2009, the company announced a few days ago.