Google Launches Integrated Social Network 'Buzz'

Google introduces 'Buzz', a social network that will compete against rivals such as Facebook and Twitter. Photo by google.com

Google has unveiled its latest service, a social network known as Buzz, that places it in direct competition with rival networks such as Facebook.

The new service integrates directly with its email service, Gmail, allowing users to post status updates, share content and read and comment on friends' posts.

Buzz will thus try to capitalize on the number of regular Gmail users, currently around 170 million people. Facebook has some 400 million users worldwide.

Rival Yahoo already offers a service that allows people to see updates from sites such as Twitter and Flickr from inside their Yahoo Mail page.

Buzz incorporates elements of Twitter, such as the ability to "follow" people that share updates, and features that appear in Facebook such as the ability to "like" content.

Buzz will also recommend content from people that it thinks you may like to see and incorporate it directly into a user's content stream.

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