Bulgaria Top PR Expert Maxim Behar Joins World PR Forum in Davos

Maxim Behar will deliver a lecture about the modern communications and public relations, as well as social networks. Photo by M3 Communications Group Inc.

Bulgaria's top PR expert Maxim Behar will be the only participant from Eastern Europe to join the first public communications forum in Davos, Switzerland.

“Communications on Top“ will open on February 8, right after the World Economic Forum in Davos wraps up, which is the reason why many of its participants will join the high-profile PR event. Organizers plan to make it an annual event in a bid to promote the best achievements in the global PR industry.

Mr Behar will deliver a lecture about the modern communications and public relations, as well as social networks. Entitled “New media, new style, new communications”, it has been included in the program of the last plenary session and deals with the new social media and their impact on the public relations.

The forum will feature three plenary sessions and ten round tables, where some of the best PR experts in the world will attend.

“I appreciate highly the invitation of the organizers of the forum in Davos. This is without doubt a recognition of the fast and dynamic development of the PR business in Bulgaria. As I have repeatedly said, social networks and their impact on the PR business is my favorite topic and it will be a pleasure for me to present my point of view. I also plan to be an active participant in the discussions with my colleagues,” said Mr Behar.

He will also act as a moderator during the first day of the forum.

Maxim Behar is CEO of Bulgaria's largest PR company M3 Communications Group, Inc, a member of the global PR consultancy Hill & Knowlton, Inc. He is also chairman of the Bulgarian Association of PR agencies.

Paul Holmes, leading US PR analyst, Cristina Gallach, chief media advisor in the Council of the European Union and Garrett Johnson, marketing expert, will be among the other attendants of the high-profile event.

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