Penny Market to Roll Out 50 Units in Bulgaria by End-2010

Properties | January 12, 2010, Tuesday // 10:29|  views

Three food discount chains are currently operating in Bulgaria, including Penny Market. File photo

Penny Market (Rewe Group), German soft discounter with an aggressive growth strategy for Bulgaria, announced it wants to build a 50-unit network in the country by the end of the year.

The news comes shortly after German retailer Tengelmann launched talks to sell its discount retail chains in Romania and Bulgaria to rival Lidl, which is part of Germany's Schwarz retail group.

Tengelman, the parent company of Plus, owns 94 and 16 stores in Romania and Bulgaria respectively.

According to realtors the economic crisis in the past year has proved fertile for the discount retailers stepping on Bulgarian soil in recent months and the country will see their boom in 2010.

Three food discount chains are currently operating in Bulgaria; Kaufland, Penny Market and Plus.

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Tags: Kaufland, discount, Lidl, Plus, Penny Market, Tengelmann

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