Bulgaria Recognizes 50 Consumer Superbrands for 2009

Each of the fifty Superbranded companies was awarded for its outstanding performance on the market. Photo by Superbrands Bulgaria

Fifty Bulgarian and global companies in the consumer and services sector were recognized for making it up to the highest level of Superbrands, the world's largest independent arbiter of brands.

The glitzy awarding ceremony held Monday evening at Sheraton Sofia Hotel Balkan was attended by the country's business elite, ambassadors and foreign guests.

The independent survey of the consumer segment on the Bulgarian market, which was carried out for the second time, recognized once again Bulgaria's first and largest mobile operator M-Tel as the top domestic brand and Coca-Cola as the top global brand.

The selection and assessment of brands are universal around the world and consist of two stages - secret vote of the Superbrands board and a representative nationwide online vote, which was joined this year by more than 10 000 people.

Each of the fifty Superbranded companies was awarded Monday evening for its outstanding performance on the market. The awards were handed by Steve Dodgson, Superbrands CEO, Vesselin Blagoev, chair of Superbrands Bulgaria board, and by members of the independent jury of experts.

"The successful business strategy can be sustainable only when entrepreneurs set themselves a wide range of goals, which go beyond the short-term profit," European Consumers Protection Commissioner Meglena Kuneva said in a video message at the event.

"The managers should not forget about the consumers' interests if they want to contribute to the stable economic development," she added.

Kuneva stressed that the responsible entrepreneurs are not only useful to the consumers, but attach new significance to the companies.

The third edition of Superbrands Bulgaria traces the history, success and latest achievements of the fifty strongest brands in Bulgaria.

For the first time ever the luxurious Bulgarian edition is accompanied by a special supplement – Responsible Superbrands, which examines the public dimensions of the socially responsible business.

The project is part of the global programme Superbrands, which is already operating in more than 80 countries, identifying and promoting the most powerful brands and business practices on the market.

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