Israeli Central Bottling Company Delays Bulgaria ExpansionBusiness | August 6, 2009, Thursday // 14:59| views
A company spokesman commented that the group received the franchise for the Muller brand in 2007, for Romania and Bulgaria. Photo by dailymail.co.uk
The Israeli company Central Bottling has delayed the launch of its partner Muller's products in Bulgaria over the global financial crisis.
After spending years stepping up its activities outside Israel, the Central Bottling Company, is slowing the pace, haaretz.com reported.
A company spokesman commented that the group received the franchise for the Muller brand in 2007, for Romania and Bulgaria. It had always been the plan to start operating in Romania first, and only later to enter Bulgaria, which simply hasn't happened yet.
In 2007 the Israeli company received a license to work together with the European dairy company Muller in Romania and Bulgaria, and a year ago it began working in Romania. But Central Bottling has decided to suspend its launch in Bulgaria until further notice, mainly because of the impact of the global economic crisis on Eastern Europe.
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