Bulgaria Competition Watchdog Fines Car Dealer BGN 240 000

The Mitsubishi Colt car was given as a free gift by Balkan Star Motors. Photo by mitsubishi-motors.bg

Bulgaria's Competition Protection Agency fined car dealer "Balkan Star Motors" Jsc with BGN 243 388 over a free gift offered by the company.

Balkan Star Motors gave out a free Mutsubishi Colt car (which costs BGN 20 000 with the VAT) to anyone who bought a Mitsubish Pajero jeep (which costs BGN 77 000 with the VAT).

According to the competition watchdog, Bulgarian competition protection law allowed only gifts that were promotional items of minor value, accessories, or other items to be resold in large quantities.

The Commission has ruled that the promotion of the car deal was aimed at emphasizing the free second car that was provided to the end consumer as a way of gaining advantage over its competitors.

 

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