Maxim Behar Bible about Life with 2nd Opening and EditionCulture | June 24, 2009, Wednesday // 13:36| views
Maxim Behar and legendary Bulgarian rhythmic gymnast Aneliya Ralenkova. Photo by M3 Communication Group
The long-time Bulgarian journalist, businessman, and PR expert, Maxim Behar, held Tuesday the second Sofia presentation of his best-seller book "111 Rules on Facebook".
Hundreds of Behar's Facebook friends, fellow journalists, diplomats and just fans of the book gathered in the popular "Trovatore " wine bar in Sofia's Lozenets district.
"This as a unique book because it was first written online and only then published on paper. Those are the books of the future," Behar said at the presentation.
The book's premiere took place just two weeks ago at the Mall of Sofia.
Despite the large initial circulation, the book is selling so fast that Behar and the Ciela publishing house plan a second, more luxury, edition, with updated design as well as a special super luxury collectors' edition.
Maxim Behar is donating all proceeds from the sale to the Foundation "For Our Children".
The book contains 111 general rules about business and business decisions as well as about general decisions in life that have been invented, modified, or summarized by Behar, who has posted one of these rules every morning on his Facebook profile status for the last almost four months.
The author's initial idea to share his principles with friends in the social network gradually turned into the world's first book ever written on Facebook, the global social network with over 200 million users.
"111 Rules on Facebook" has its extension in the internet site www.pravilata.com where everyone can write their views on life so that "we all create a better and more filled with wisdom book," the author says.
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