Bulgaria Medical Tourism Attracts Gulf Visitors

From The Kuwait Times

By Velina Nacheva

Bulgaria, a fledgling member of the European Union, and a country with a seaside nestled at the crossroads between the East and the West, is increasingly becoming a popular tourism destination for visitors from the Gulf. Apart from its breathtaking views of mountain ranges and spectacular meandering rivers, the natural mineral springs and adjacent wellness therapy offered on the ground, in addition to the moderate summer climate, has turned Bulgaria into a preferred medical tourism spot.

Medical tourism is a comparatively new type of tourism that has potential for growth in Bulgaria as the country provides good conditions that meet the demands of Gulf travelers, says Hristo Barutchiev, Manager Rola Complex. Situated on the southern Black Sea coastline, the Rola Complex in Pomorie combines a picturesque view and great climate, as well as mud and saline medical procedures that make it attractive to tourists.

The first Kuwaiti visitors at the Rola Complex are scheduled to arrive in September, Barutchiev, who is currently on a visit to Kuwait, revealed. During his visit to Kuwait, Barutchiev, together with his local partners Kuwait International House, has been working out the logistics for Kuwait's travelers.

A direct charter flight from Kuwait to Bourgas International Airport (located some 8km from Pomorie) will facilitate the passenger flow between the two countries. The location of the complex, Barutchiev says, is also very strategic as it offers a mild climate with cooler summer temperatures in the evenings soothed with a pleasant breeze.

The Rola Complex boasts three different segments that cater to medical tourists - a medical centre, spa and anti-ageing centre, and balneology. In Barutchiev's words Rola Medical Center will offer an "in vitro fertilization" (IVF) service with a proven success rate of up to 65 percent, as well as medical dermatology, including laser procedures for the removal of uneven pigmentation and acne, in addition to other various manipulations. Also, the Complex will provide esthetic dermatology applying a Brazilian anti-ageing patent, including fillers, surgical lifts, surgery-substitutes and rejuvenating therapies, to mention a few. The Complex will also provide balneology, kinesiotherapy, and rehabilitation.

Rola Complex features 106 fully-furnished apartments and studios in different sizes, half of which, Barutchiev explained, have already been sold. Each apartment is fitted with a kitchen, and a restaurant in the Complex will offer Arabian cuisine. In addition, customers who own an apartment within the complex are entitled to discount prices in the medical centre, Barutchiev added.

When completed, some two years from now, adjacent to the Rola Complex will be the most modern hospital in Bulgaria fitted with the latest medical equipment. It will have four operation theatres for cardiovascular surgery, cardiology, transplants, aesthetic surgery and a modern and comprehensive diagnostic center that will use the newest medical standards.

Renowned Bulgarian doctor Aleksander Chirkov, who has had extensive experience and practice in Europe and the United States, is now preparing a team of the best professionals who have specialized in leading European medical universities and clinics. The center for new medical methods will be revolutionary for Bulgaria, explains Barutchiev. Quality treatment, affordable prices and a great location are few of the pillars of the Bulgarian tourism industry. In addition to medical tourism and various therapies, the Rola Complex has put together a plan for many entertainment attractions and cultural trips.

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