Superbrands Bulgaria Picks Top 500 Business-to-Consumers Brands

Superbrands, the international independent brand arbiter, announced on Tuesday it has picked the top 500 business-to-consumers brands operating in Bulgaria.

Bulgaria's first and largest mobile operator M-Tel was recognised as the top domestic brand and Coca-Cola was named top international brand.

Among the brands that made it to the top twenty are Google, bTV, Nokia, Adidas, Nescafe, Milka, Ariel, Sony, Mercedes- Benz, Globul, Heineken, Microsoft, BMW, Nestle, Nike.

The selection and assessment of brands are universal around the world and consist of two stages - secret vote of the Superbrands board and a representative nationwide online vote, which was joined this year by more than 10 000 people.

The Superbrands board judged the brands based on the perceived quality of services, reliability and its distinction from competitors.

This year the independent Superbrands board was chaired by Vesselin Blagoev, chief executive of the Bulgarian Marketing Association.

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