PR Guru, Actress to Attend Cannes Festival as Bulgarian Ambassadors

(L-R) Caroline Baron, founder of Film Aid International, Robert De Niro, chair of the Cannes Festival jury, and Lian Thompson, President of Film Aid. Photo from Chivas Regal

Bulgarian PR expert Maxim Behar and actress Teodora Duhovnikova have been selected by the whiskey brand Chivas Regal to be included in the program of Cannes Film Festival.

Maxim Behar, who is the CEO of M3 Communications Group, Inc., the largest Bulgarian PR agency, and revered Bulgarian actress Teodora Duhovnikova will participated in the final two days of the Cannes Film Festival as ambassadors of Bulgaria.

"In the spirit of modern chivalry, they will have the chance to attend a series of events where the access for journalists is limited. The preservation and fostering of values such as chivalry, honor, and dignity is a major mission for Chivas Regal, and its realization depends on the ambassadors of the brand," Chivas Regal said in a statement.

Each year Chivas Regal, the exclusive partner of the Cannes Festival, organizes an elite event in a specially selected house, to which popular personalities from around the world are invited. They are selected for being opinion leaders in their country.

At the 2011 Cannes Film Festival, Chivas Regal has presented its global partnership with Film Aid International, a global charity organization, aimed at improving education and social progress in underprivileged societies through film.

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